- Credits: 10
- Teaching period: III
- Professor: Simo Puintila
- Course code: MUO-E3019
The course gives the students advanced skills in form giving and the aesthetical design of physical industrial products. The students learn to identify the premises of form giving such as design strategy, brand positioning, trends, cultural differences in consumer preference and such not forgetting their personal insight. They learn to specify and communicate the goals of visual design and they develop advanced skills in converting these premises to solutions that are expressed in 3-dimensional form. They get to experiment with and perfect their skills with a range of visual manual and digital design tools and methods such as mood boarding, sketching, design drawing and computer aided design tools.
The students learn to elaborate product concepts of high aesthetic and stylistic appeal and sophistication. They become competent with contemporary techniques in design visualisation and they learn to justify their solutions visually and verbally.
The topics of the course belong to the fundamentals of design capability. The role of the Form Exploration course within the programme is to give the students an opportunity to focus on form and aesthetics and deepen their skills. They learn to master a reflective process of visual design.
In addition to the insights and practical competences in advanced form giving the course supports the students in building a personal repertoire of visual design solutions and it leads them into a designerly mode of perceiving the environment in a way that accumulates their mental library of style and design aesthetics.
Analysis and specification of the goals of visual product design
Use of manual and digital means for advanced form exploration
Reflective process of visual design elaboration
Building of personal repertoire of visual precedents
The focus of Form Exploration course is mainly on design concept development and communicating developed concept further with the help of visual media such as sketching, drawing and rendered images.