CoID at Helsinki Design Week 2016

This year CoID programme is taking part in the Helsinki Design Week! Below is a full programme of the event.


Design education and research is strong and expanding at Aalto University. Declarations of Design is a series of events to discuss hot topics in Collaborative and Industrial Design area in the Department of Design of Aalto ARTS, spiced up by visiting professors.

In this series of events, students, researchers and professors give a glimpse to Collaborative and Industrial Design master’s program of Department of Design in Aalto ARTS, in which an international group of master’s students learn about industrial design, experience design, service design, etc. During the morning the students will organise breakfast events to meet the audience of Helsinki Design Week and share their ideas, concerns, and dreams about the future of design profession. In the afternoon sessions, researchers run experience design workshops and discuss the future of industrial design.

Tuesday 6.9. Aalto Media Factory

08:30 – 10:00
Breakfast discussion on Designing for society

The role of designers as social networkers and enabler of social interactions in urban and political context. In the recent past there has been a lot of talk about the opportunities for designers to work with the cities and help public institutions to grow to tackle the challenges with a help of design. What are the actors in this ecosystem and what are the best practices? What are the career paths? How Designers can work in the public sphere?

Guest: Pablo Riquelme, Creative Director at Crwdpuisto and founder of LUZ Creative Collective.

14:30 – 16:00
Getting Started with Experience Design

Meaningful experiences are at the core of happiness and thus, worth designing for. Experience design aims to enable meaningful experiences through designing digital or non-digital services, products, spaces, events, or whatever best enables the wanted experience. The focus is on imagining the best possible experience rather than fixing the current problems.

This workshop introduces Experience Goal -Driven Design approach to c.a. 30 participants (no prerequisites). After an introduction to the topic, groups of participants will exercise experience goal setting for Helsinki Design Week 2017 and generate design ideas to match the goals. We hope the session will inspire the participants and give them basic skills to design for meaningful experiences.

Moderators: Yichen Lu and Virpi Roto, Aalto University

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16:30 – 18:00
Interaction Design for Wellbeing

Interaction design is the practice of designing interactive digital products, systems, and services. It focuses on creating engaging experiences for a wide variety of audiences, contexts and domains. It can be particularly effective in creating a better tomorrow by increasing both the physical and mental wellbeing of people, whether they are at home or at work.

Since wellbeing is fundamentally dependent on one’s own actions, our approach to designing for better wellbeing is behavior change. Applying behavior change theories to interaction design opens up a number of design dimensions and approaches for different contexts. For instance, reflection – the exploration of one’s personal data leading to the identification of patterns in one’s own behaviors – can be used to provide behavioral recommendations to the user.

In this session, we will debate interaction design as a vehicle towards wellbeing, study and discuss demos of recent work.

Moderator: Pedro Campos, Madeira Interactive Technologies Institute

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Wednesday 7.9. Aalto Media Factory

8:30 – 10:00
Breakfast discussion on Design and Decision Making

The role of Design leaders and their challenges and opportunities
Currently design has found its way into the strategy of many companies. What are the implications of using design as a strategy? What kind of challenges one faces when trying to shift the working culture to utilise the methods of design thinking?

Guest: Veronica Bluguermann, Service Designer at M4ID.

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14:30 – 17:00
Let’s talk about collaborative and industrial design

The event discusses and reflects upon the current and future twists on industrial design. It consists of two keynotes and a panel discussion:

  • Collaborative and industrial design – what is it about? Simo Puintila & Tuuli Mattelmäki.
  • Current twists in industrial design. An international guest speaker.
  • Panel on current and future twists on interaction design, in interaction with the audience.


  • Professor Bo Westerlund and Senior Lecturer Katarina Wetter-Edman from Industrial design programme of Konstfack University College of Arts, Crafts and Design;
  • Professor and Head of the Department of Design Turkka Keinonen, Professor Tuuli Mattelmäki and Lecturer Simo Puintila from Collaborative and Industrial Design programme of Aalto University, School of Arts, Design and Architecture

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Thursday 8.9. Aalto Media Factory

8:30 – 10:00
Breakfast discussion on Design Hybrids

Design entrepreneurs, design developers, design makers, design researchers… Where are the designers going? The design profession has been going through a transformation in the past years. How to navigate in the continuously changing environment and how the future is seen? Is it enough to be a designer? Or should we become hybrids, mastering more than one field of expertise?

Guest speakers

  • Patrícia Naves, Architect and Designer / Founder at Oiti Design
  • Yulya Besplemennova, System Designer and Co-Pilot of Interstellar Racoons

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