The task what our team dealt with Konecranes was creating experience touch points on waste-to-energy plant. The final concept is about bringing people together in a casual way. The event takes example from the naming of the cruise ships. It aims to have impressive impact on the end users and make them feel cared, but at the same time present them information about the waste-to-energy plant map and the people involved. The concept presents simple ways of achieving the experience goals. Key thing is about organizing the interaction with different members and roles involved, but also giving an identity to the crane. The concept presents the waste-to-energy plant map in exciting and compelling way.