What will happen in 2030?

The final exhibition of the Design Driven Foresight course offered insights on the future developments in the fields of fine dining, relationships, education, urban living, way finding, urban logistics, driverless delivery, branding of children’s wear, fast fashion, trend forecasting and relaxation & mindfulness.

Myrthe is presenting her project Design for Desire

The course started in September. Back then the students started by diving into Neste’s marketing campaign Preorder the Future: analysing, criticising and building on to the future visions expressed in it. After three weeks of work, some students continued working on their research and others continued with new lines of thought found during the process. Some changed direction completely. All teams presented their outcomes in the final event What Will Happen in 2030? in the A:Space in Otaniemi. The exhibition pieces were a varied mix from concept design to experience prototypes and workshop results.

For example, The Pyramids, a prototype to explore the future of way-finding, guided the exhibition experience through colour codes that represented different themes in the space. Design for Desire dug into how our relationships and sex life will change in the future. It was exhibited through a physical Snapchat filter, tempting people to take a selfie with a whip and collar embellishments. A third prototype in the exhibition came from the field of mindfulness and relaxation: MindPod concept offered a sensuous experience through combinations of smells, touch and audial stimuli.

Francesco trying out the MindPod

The main ingredients of the exhibition were posters explaining the drivers of change and visions of future. Technological change in its many forms was a driving force in many, but also tailored experiences and local resources were harnessed in many ways. All in all the focus of the work was mainly in the human experience and how the future trends will be effecting people.